Vision 

To promote a new ERA in watershed thinking where well managed human activities result in healthy ecosystems and a robust economy.

Mission 

Operating since 2011, ERA is a community-based water group that aims to connect people to the Elk River ensuring it is drinkable, fishable and swimmable for future generations

Guiding Principles

• Stimulate conversation, share information and facilitate community input to encourage sustainable water decision-making in the Elk Valley.
• Promote a new ERA in watershed thinking by coordinating a community voice to contribute to watershed planning and management activities, regulatory processes and other regional water initiatives.
• Bring together diverse points of view and offer a safe place to dialogue about the Elk River.
• Unite not divide

Approach

ERA uses education and outreach programs that raise watershed literacy, informs sustainable water decision-making and collects science to prioritize community involvement that protects, enhances and restores aquatic ecosystems.

ERA Goals

1. Using education and outreach programs, residents know where their water comes from, how it is used and ways to keep it healthy for future generations.
2. Collect watershed science and data to prioritize community stewardship action that protects, enhances and restores aquatic ecosystems.
3. Convene and facilitate community input to encourage sustainable watershed decision-making.
4. Promote safe and sustainable recreational use of the Elk River.