Board of Directors


George Greene, Chair & Treasurer


George Greene has worked since the early 1970s on conservation and sustainable development issues at the interface between resource industries, NGOs, governments, and Indigenous nations and groups. George specializes in environmental governance, and in the design and implementation of collaborative initiatives to address environmental and social issues in the natural resources sectors. He is active as a volunteer in the nature conservation community in the Elk Valley, in Canada, and internationally.George’s passions include being on the snow in winter, and biking and being on the water in the summer. He is a member of the volunteer ski patrol at the Fernie Alpine Resort.


Ashlee Jollymore, Vice Chair


Ashlee has expertise in hydrology and water quality, with a PhD in Resource Management Studies (Ecohydrology), a Masters of Science (biophysical chemistry) and a BSc. (Honours Chemistry). She currently works as a hydrologist for the provincial government in the River Forecast Centre, and previously has worked on projects spanning forestry and land management, sustainable development, and citizen science. She also loves all of the outdoors opportunities that Fernie has to offer, and is delighted to be a part of the ERA team.



Alexa Hurdal, Secretary

Alexa is originally from Elkford, BC where she spent her childhood rafting and canoeing on the Elk River. Alexa finished her education in Alberta where she received a degree in Human Resources before moving back to the Elk Valley. Alexa settled in Fernie and started working for Canyon Raft Co. as a shuttle driver and then a raft guide for fun, and then in Human Resources at the ski hill, where she puts her degree to work. Alexa enjoys spending her summers rafting and kayaking on the Elk river, where she can share her love for the river and its amazing ecosystem. She believes it is important to support sustainability efforts for our environment and to engage with the community on environmental issues. 


Stella Swanson, Director

Stella_(1).JPGStella has a Ph.D. Limnology, BSc. Honours Biology and is a Registered Professional Biologist.  She is a Member of Society of Environmental Toxicology and Chemistry, Canadian Association of Water Quality, Society for Mining, Metallurgy and Exploration.  She has been the chair of the Elk Valley Selenium Management Task Force and Elk Valley Cumulative Effects Management Framework. 



Ayla Bennett, Director


Ayla Bennett lives with her family in Fernie, BC. She is passionate about conserving and exploring our beautiful mountains, free-flowing rivers and wild spaces. Ayla has worked with environmental non-profit organizations for nearly a decade. For 8 years, she was a Program Manager with the Elk River Alliance, and led community-based water monitoring (CBWM) and education programs.  Ayla strives to empower her fellow community members to care for their watersheds and feels CBWM projects and citizens have an important role to play in guiding decision-making. She holds a BSc of Earth Science from the University of Calgary.